When researching social media strategy, without fail, the first step is always: find out where your audience is. But how in the world do you do that? In this post, we’ll look at a few reasons why learning where your audience is hanging out online is so important and how to find your future fans.

As a podcaster, growing your email marketing list is a great way to continue to strengthen your fanbase and engage with your listeners on another platform. Growing your list means getting that newsletter in front of as many eyes as possible, which translates into fun work for you.

While Headliner and audiograms offer the best way to market your podcast on social media, advertising in podcast discovery newsletters is a relatively affordable way to get your show in front of engaged audiences and potential subscribers.

Learn what five podcast industry experts do with a $500 marketing budget.

With a minimum budget of $250, super specific targeting, and insights, Spotify ads offer an affordable option for advertising your podcast.

When using tweets to promote your podcast, it’s important to get creative and think beyond simply promoting your latest episode.

When preparing for a podcast guest, you can do lots of things to help make the recording process and promotion of the episode easy and seamless for both of you.