Hey! And welcome to The Headliner Podcast. My name’s Nick and I’m the in-house editor on the Headliner team. We’ve got a really great show planned for you guys, but first a bit about Headliner for those of you who aren’t familiar with us or what we do.
Headliner’s a online video editor that’s designed to give podcasters an easy way to share clips from their show on social media. You know those social videos you see on Twitter, Instagram, and Facebook that show clips from peoples podcasts? We make those.
Well, if we’re being specific, we give you guys the tools to make those. We also have a system that makes those for you, but more on that next week.
If you aren’t a Headliner user and you wanna see what all the fuss is about, we suggest checking our site out at Headliner.app in order to create a free account and start creating videos today!
Speaking of next week; on each episode of this podcast, I’m gonna be letting you know what we here at Headliner have been up to, tell you about a new feature we’ve added or one you should take a look at, and share a best practice or two to help make your social videos the best they can be.
So let’s get started.
Referrals or: How you can get Headliner Pro for free.
So we often get asked if we offer free trials of Headliner Pro, the subscription version of the app, to people who want to give some of our Pro features a try.
We do offer the occasional and more traditional Pro trial to our users during events like Podcast Movement, but we also offer something that we think is a bit better than a plain old free trial. We actually have a referral program that gives our users a way to earn free time on Headliner Pro. Basically, you can get one free week of Pro for every user who signs up using your referral link. On top of that, the user who signs up using your link gets two free weeks of Pro.
If you’re a teacher who plans on assigning a video assignment to your class, you can drop this link in an email and not only help yourself, but help your students make better videos for their assignments with Headliner Pros editorial image and stock video selection.
And if you’re a podcaster, you can drop your referral link in your show notes and rack up free time in Pro while also encouraging your listeners to create videos for your show, assuming that’s something you’d want to do of course.
Bloggers can add their referral link to their email lists and… you get the point.
Changing your waveform from the timeline.
One of the things that I occasionally see in our support inbox is someone asking if the waveform, those lines that move when someones speaking, can be edited after you’ve gotten past the audiogram wizard, or if they’d need to remake their video from scratch if they changed their mind about it’s placement or design.
And the answer to that question is yes! It’s actually super easy to change! Once you get to the timeline, that page where you can edit your transcript, add additional assets or export your video, all you need to do is click on the audio layer (the pink bar on the bottom of the screen) in order to open an audio properties window. You’ll then be able to drag and resize your waveform, change it’s color, or change the style of your wave before saving your changes.
How to pick the best waveform color for your artwork.
That actually brings us to our best practice of the week, which is selecting the right waveform color for your artwork. The easiest way to pick a color for your waveform is to look at the artwork you’re using in your video and use one of the secondary colors that’s on it. A secondary color is one of the colors that accents your artwork, and isn’t being used in the majority of the image. Basically, if your artwork is a picture of a basketball that’s set against a blue background, you’re gonna want to try using orange as the color of your waveform, because it won’t be hard to see against that background.
Meanwhile, if your artwork is a lot busier and you’re having trouble finding a color that works, you could also try using black or white as the color of your waveform as those usually match with every other color pretty well.
For those of you that wanna take things even further and play around with things some more, you could even Google an image of a color wheel, find a color from your artwork, and try to use it’s complimentary color by making your waveform the color that’s on the exact other side of the color wheel. Canva.com has a pretty nifty color-wheel on their site that actually picks complimentary colors out for you.
Editing your waveform is pretty quick and simple to do, which is a great segue for our next bit, where we hear from one of our users as he shares a similar sentiment for keeping things quick and simple.
Headliner Highlight: Adrian Brady-Cesana on what’s overrated in podcasting.
So in general, what’s something [I] think is overrated or underrated in podcasting? Number One: Super-duper high quality podcasts. It doesn’t matter.
That’s Adrian. He hosts The CXChronicles Podcast, a show dedicated to chats with business leaders about the four pillars of CX. This is audio from our latest Headliner Highlight which is on our blog. In it, we asked Adrian what he thought the most overrated part of podcasting is, and his answer was delightfully simple. Overproduction.
If you’ve got really great podcast hosts and guests, if you’ve got awesome content you can learn from it and it’s audible and it’s clear and it’s good enough to where you can listen in the car for thirty minutes when you’re going to the grocery store to pick up stuff and head home, that is the most important thing I think people constantly misstep when starting a podcast.
I’ve talked to way too many people who over-engineer, take too much time [making episodes]; you know, six or seven months into their thing, they’ve got six or seven shows. That’s just not good enough. You should have 40 or 50 shows at that point. That’s what my goal was. I didn’t hit it, but that’s where I aimed to and now I’m sitting in the range of 70 or 80 podcast episodes in just over a year.
I personally agree with what Adrian had to say on the matter as, more often than not, I think that a lot of people get caught up getting things ‘just right’ when sometimes [they’d be better off just releasing something] and then improve from there.
It’s kind of easy to get in your own head when it comes to creating anything, and if you’re really going to go in and worry about your mic setup or your audio editor or all of the tech you’re going to use to create your show, without actually testing the content of that show, you might be overworking yourself and demotivating yourself from continuing that show before it’s even taken off.
I think it just makes a lot more sense to get a show out there, get some feedback on it, and then take that feedback in stride and try to improve your own programming.
Headliner Highlight is a series where we hear from podcasters that use Headliner in order to learn a bit about their show, how they promote it, and how Headliner fits into that equation. If what Adrian had to say peaked your interest at all, be sure to check out our full Headliner Highlight with him. We post new ones every week, and will be sharing our favorite bit from each one on each episode of the podcast.
And if you’d like to submit some audio to be featured in a future highlight, be sure to reach out to email@example.com and we’ll get you started on that process. Just send us a couple of sentences about your show, a link to where it’s available, and it’s social handles, and we’ll reach out to you if you’re selected for a highlight.
This week in audiograms
So because this was the first week of The Headliner Podcast, we’re a little light on content for you guys. But, one of the segments that I’m really excited about is called This Week In Audiograms.
Basically if you guys don’t already, be sure to tag us in some of your social video posts! I may not be speaking for the rest of the Headliner team when I say this, but I am always looking for new podcasts to check out, and on top of that, we would love to run the audio from a few of your guys’ videos on each episode of this podcast!
If selected, we’ll be sure to reach out to you in order to get everything we need to run your audio on the podcast, as well as feature it on the corresponding blog-post for the show.
So again, be sure to send us your videos! Our Twitter and Instagram handle is @headlinervideo and, if selected, we’ll run your audiogram on the show.
You’re also more than free to shoot me an email at firstname.lastname@example.org if you have anything podcast or Headliner related that you want me to discuss on a future episode, or have a question you want me to take a crack at answering.
And with that, I think we’ve reached a stopping point for this weeks Headliner podcast. I hope you guys enjoyed it, and that there was something here of value to all of you!