Hey and welcome to the second episode of The Headliner Podcast. I’m Nick, Headliner’s in-house video editor, and designated podcast host.
We’ve had a busy week here at the Headliner office. Like, literally. We actually moved offices a couple of days ago.
We’ve got some really cool stuff to go over this week so let’s jump into it. But first, a bit about Headliner for those of you that are new to us. We’re a video editor that you can access from the web to make cool social clips for your podcast to share on social media.
The general idea behind creating videos on Headliner is giving people on Facebook, Twitter, and Instagram an easy way to listen to a bit of your show, in order to hopefully get them to check out the full episode. It’s a bit like how musicians release singles, or one-off songs, in order to promote an album.
If you wanna check Headliner out, sign up at Headliner.app and start making videos for free today.
So on every episode of this podcast, I’m gonna be letting you know what we here at Headliner have been up to, tell you about a feature we’ve just added or one we think you should take a look at, and share a best practice or two to help make your social videos the best they can be.
In this episode, we’ll also hear from Bailey from the Headliner team, as well as J. Rodney Turner, a voice actor who hosts the Audiobook Narration for Beginners podcast.
Headliner Highlight: J. Rodney Turner: Focussing on His Small-but-Dedicated Listenership
J. Rodney Turner’s podcast, which we just featured in our latest Headliner Highlight, revolves around him sharing tips and tricks for budding voice actors who want to have their voices be heard in the audiobook community.
This excerpt comes straight after he shared that he uses Headliner to promote his show, and how it allows him to focus on the content, he’s working on for his small, but dedicated, listenership.
“Could I do more? Sure I could. But for now, I’m tracking the podcast, and while the audience is currently fairly small, the feedback is universally positive. I know that my audience is a small niche group. Still, the information is valuable to them, and anecdotal information obtained from working pros is that the information can also be valuable to the narrator’s who may be more experienced and may need a refresher on areas of interest that assist in building a thriving career in audiobook narration.”– J Rodney Turner, host of Audiobook Narration for Beginners
I actually think that what J. Rodney Turner had to say is really valuable to podcasters, especially when they’re just starting. It’s important to remember that one of the best ways to grow your show stems from putting some really great content forward that people will want to listen to. In his podcast, focusing on the episodes first and foremost means giving the most information possible to people looking to become audiobook narrators, who will return for future episodes to continue learning.
Headliner Highlight is a series where we hear from podcasters that use Headliner to learn a bit about their show, how they promote it, and how Headliner fits into that equation.
If you’d like to be featured in a future highlight, be sure to reach out to firstname.lastname@example.org, and we’ll get you started on that process. Just send us a couple of sentences about your show, a link to where it’s available, and it’s social handles, and we’ll reach out to you if you’re selected.
What if you’ve got a great podcast on your hands that you want to share, but find yourself too strapped for time to make videos to promote your show on social media?
Well then, we’ve got a tool just for you. We call it AutoVideos, and basically, it’s a tool that creates videos for your podcast whenever you upload a new episode. You might have seen it on Headliner, and it’s something that we’re really excited to be working on. Right now, you’ve only been able to access it from the projects page, but we’ve actually just rolled out a way to sign up for it from your cell phone.
AutoVideos are great because it saves a bunch of time by taking the creation process out of making videos for your podcast. All you have to do is sign up for your show and get the videos sent to you via email. Even if you’re only using your automated videos for one of your two or three social posts every week, that’s still one video that you didn’t have to create yourself, which could still save you a ton of time.
Replacing Media in Your Projects
Okay, so, how about we take a second to explore a helpful trick worth keeping in your back pocket when you’re editing on Headliner. Let’s say you’re creating a video using one of our wizards, and you’re ready to review and export your clip.
Everything’s going great, the video has a great snippet from your show, there’s just one problem. You don’t like the artwork you used for it. Maybe your podcast art doesn’t have room for the waveform, or maybe you created an image on Canva or photoshop to use for your clip instead. Either way, you wanna swap out that artwork and you don’t feel like restarting your entire project.
That’s totally understandable! Headliner allows you to replace media on the timeline, and all it takes to do this is a simple click on your media on the lower half of the screen. That’ll open a window where you can click a replace button and swap out your art for something else.
Featured Podcast Video
So this week, the Headliner team saw some pretty cool audiograms, but there’s one that really blew us away. It came from WealthTalk, a show dedicated to helping its listeners create, build, and protect their wealth by focusing on growing assets through education, support, and connections.
What’s really great about this video is its custom image and the unique use of transcription. This video’s creator uses different colored text to create a dynamic and bold transcription to keep the viewer engaged for the video runtime.
I cannot stress the importance of using different color text in your videos. As is the nature of social media, people are only kind of paying attention to content at any given moment.
Color deviation keeps your focus on the clip because it tells your brain that those words are important and worth being emphasized. Basically, it’s like giving your audience a SparkNotes version of your content from within the content itself. This is always something I recommend to podcasters that use Headliner to make videos, so seeing it out in the wild was pretty awesome.
If you’d like to have your audiogram clip played on the show, remember to tag @headlinervideo the next time you post a video. If selected, we’ll be sure to reach out to you in order to get everything we need to run your audio on the podcast, as well as feature it on the corresponding blog-post for this show.
We’re Here To Help!
On top of that, feel free to shoot me an email at email@example.com if you have anything you want me to discuss on a future episode or have a Headliner or podcasting-related question you want me to take a crack at answering.
But, I’ve also got a question for you guys listening right now that I would love an answer to. On average, how long are the clips you’re posting to promote your podcast, and what made you decide on that length? I would love to hear a bit about that, and I urge you guys to send your responses to me at firstname.lastname@example.org.
And with that, I think we’ve reached a stopping point for this week’s podcast. I hope you guys enjoyed it, and that there was something that was of value to all of you.