No matter how good your podcast is, growing an audience requires you to do a certain amount of marketing and promotion. It is probably more than you bargained for when you decided to pick up that mic and hit record. You can and should be promoting yourself through other podcasts and be sure to post on your social media, but to really kickstart your following, you’re going to need to take it a step further. The mind processes audio better when paired with visual information, which is why you should be promoting your podcast with videos. 

At Headliner, we offer an easy way for people to create awesome videos that pair their podcast audio with animations, captions, GIFs, videos, and so much more. Headliner makes the job of creating promotional videos easy with automated features and customizable templates, so you can continue to focus your energy on creating amazing podcasts without sacrificing the quality of your marketing. 

Why Your Podcast Needs Video

Podcasts are all about the audio, but just because your bread and butter come from an audio medium doesn’t mean you shouldn’t try promoting visually. As we mentioned, people are more likely to absorb information and take action to investigate further when they receive audio and visual information combined.

Headliner’s easy-to-use features enable you to create amazing videos so you can start your video podcast marketing without a background in video editing. Since Headliner is optimized for every social media platform, you can reach audiences and promote your podcast no matter where they hang out online. 

How Videos Perform on Social Media

Before you start going nuts creating promo videos, you probably want to know a little more about the kinds of results you might expect. Simple videos perform much better on social media than static images and text posts, mostly thanks to a new-found love of video content. To show you just how video-hungry most audiences are, we’ve compiled some stats describing how videos perform on social media: 

Facebook

Video has become king on Facebook these days, despite the platform’s history as a text-based medium. More than 4 billion video views take place on Facebook daily, making it a great place to get your content seen. A quick note: Native videos (aka videos uploaded directly to Facebook) receive close to 400% more shares than those embedded in posts or shared from other websites; don’t worry, Headliner makes uploading your videos to Facebook super easy. 

Instagram

Like Facebook, Instagram has seen a shift from being merely a photo medium to being considered prime real estate for video. Videos have become so popular on Instagram that sponsored videos now see up to 3x more engagement than sponsored images, proving that audio and visual together is the way to go. 

Twitter

You guessed it, Twitter users love videos too! Tweets with video now see up to 10x more engagement than those without, and video marketing is the fastest-growing advertising option on the platform. 

LinkedIn

Even the ever-professional LinkedIn is not immune to the surge in video marketing popularity. B2B marketers especially are flocking to LinkedIn to promote their businesses, and many are including videos in their advertising plans. While LinkedIn posts with images are likely to receive twice as many comments as those without, posts with video receive up to 5x more comments.

Snapchat

Snapchat has always been a place for sharing videos, so it’s only natural that users of this social media platform would be highly receptive to video marketing. On an average day, Snapchat sees more than 10 billion video views

Pinterest

Pinterest is full of creative-minded people that are wild about learning new things and getting information. This hunger for knowledge makes Pinterest users especially interested in video content, with 75% saying they would be interested in watching videos on their favorite topics. Best of all, 67% of Pinterest users report feeling compelled to take action after watching videos from their favorite creators, brands, etc.

YouTube

You don’t need us to tell you that YouTube is the place to go for video. YouTube has an enormous audience with more than 2 billion active users enjoying video content on the site every month. YouTube also happens to be one of the top resources for podcasts, with 43% of podcast listeners turning first to YouTube for their favorite content over other platforms. 

Making a Podcast Promotion Video

Traditionally, creating a promotional video would require the use of a camera and some level of expertise in order to operate it. With Headliner, you need no special equipment, no videographer, and no professional filming experience in order to create a high-quality promotional video for your podcast. Simply upload the audio you already have to Headliner, and our app will help you do the rest. 

With Headliner, you can add Waveform animations, captions, animated captions, a progress bar, videos, GIFs, images, text, and more. Create short, simple videos with eye-catching graphics that will help draw in more audience engagement. If this all sounds simple, that’s because it is. You see, even simple videos perform better than static images alone, which is why we keep it simple. In a study conducted in 2018, we discovered that turning a single image into a Headliner video increased traffic up to 5x without increasing ad spending. 

Where to Publish Your Podcast Promo Videos

Where you choose to publish your podcast promo videos will depend entirely on where your audience hangs out, but if possible, try to publish as many places a possible in order to reach the widest possible audience. With Headliner, posting on any social media platform is super easy. Headliner allows you to export videos in a variety of sizes at 1080p so no matter where you post, your video always looks amazing. 

Here are the recommended specs for videos posted to various social media platforms: 

Facebook

Format: .MP4 or .MOV

Length: Up to 240 mins.

Size: 1280 x 720 pixels

Aspect Ratio: 16:9 (landscape), 9:16 (portrait), 2:3 (verticle), 4:5 (verticle), 1:1 (square)

Instagram

Format: .MP4 or .MOV

Length: Up to 60 seconds

Size: 600 x 600 pixels

Aspect Ratio: 1:1 (square)

Twitter

Format: .MP4 or .MOV

Length: Up to 140 seconds

Size: 1280 x 1024 pixels (landscape), 1200 x 1900 pixels (verticle)

Aspect Ratio: 1:1 (square)

LinkedIn

Format: .ASF, .AVI, .FLV, .MOV

Length: Up to 10 minutes

Size: 256 x 144 pixels to 4096 x 2304 pixels

Aspect Ratio: 1:2:4, 2:4:1

Snapchat

Format: .MP4 or .MOV

Length: Up to 10 seconds

Size: 1090 x 1920 pixels

Aspect Ratio: 9:16 (portrait)

Pinterest

Format: .MP4 or .MOV

Length: Up to 30 minutes

Size: 600 x 600 pixels (square), 600 x 900 pixels (portrait)

Aspect Ratio: 1:1 (square), 9:16 (portrait) 

YouTube

Format: .MOV, .MPEG4, .MP4

Length: Up to 12 hours

Size: 1920 x 1080 pixels

Aspect Ratio: 16:9 (landscape), 4:3 (landscape)

Along with posting to social media, sharing your promo video on your blog or including it in a newsletter can help you ensure it reaches the right people. Fans of your work will be thrilled to see engaging content from their favorite podcasters, and those that might occasionally forget to check for new content will be grateful for the reminder. Regardless of where you post your podcast promo video, one this is for sure: you’ll be seeing the advantages of video in no time. Headliner makes it so easy to create super-engaging promotional videos that you’ll wish you started sooner. 

Ready to get started making promotional videos for your podcast? Visit Headliner today to discover the easiest way to create high-quality videos complete with GIFs, graphics, animations and more.