With Anchor’s new trailer making app, creating awesome promotional trailers for your podcast has never been easier. Trailers are a great way to give potential listeners a little taste of what your podcast has to offer, just enough to get them hooked and wanting more!

If you are new to the whole podcasting thing and are looking for promotional guidance, we’ve got your back. We’re going to cover three key tricks to creating podcast trailers that successfully grow your audience. Want a more in-depth look at the science of podcast-trailer-making? Check out this post from Medium that covers everything you need to know about making podcast trailers using the new Anchor Trailers app. 

Keep It Short and Sweet

We know podcasts are a long-form art, but to advertise your show, we advise you to keep it short and sweet. Setting a short time-limit will help you ensure your message is clear and concise, with no added fluff or unnecessary details. Condense the main points of a full episode of your podcast into a minute or less, showcasing all the things that make your podcast unique without giving anything away. 

Be Personable

People will listen to your podcast for a few reasons, and one of the most important ones is you! Your voice, your personality, and your unique outlook on the world will all be reasons for listeners to tune in, so be sure to introduce yourself and be personable in your trailer. Show off the parts of your personality you draw from to produce your podcast to give viewers of the trailer an idea of whether they will like your style or not. 


Although you won’t have a ton of time to toot your own horn, sharing some of what makes your podcast special in your trailer will help draw people in. Is your podcast funny? Share a short clip of a particularly funny moment in a recent episode! Do you interview interesting or famous people? Include the names of some of your most well-known and exciting past or upcoming guests. Do you have years of experience and credentials relating to the topic of your podcast? Share your experience with potential listeners to let them know what you are bringing to the table.

Create podcast videos and audiograms using Headliner and learn more about promoting your podcast by visiting our blog