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tests

Headliner Facebook Face-off: Video vs Image

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There are a lot of podcasters and radio stations turning their audio clips into video. Over 30,000 alone are using Headliner to do so every month as of the writing of this post. But for all the videos getting created, there isn’t a ton of data out there showing how effective it is to promote your audio using video. So, we decided to run tests on social media to try and get to the bottom of what is the best way to promote your audio.

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IG Stories Test 1: Image Vs. Text

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With Instagram Stories being so popular, it seemed like the perfect time to run some tests and see how different types of promoted stories perform. We used Facebook’s Split testing platform to test the effectiveness of image vs. text when promoting your podcast on Instagram Stories.

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