Let's Get Growing
Grow your show with Podcast Promo. Create a campaign for real, transparent audience growth.
Growth You Can Trust
Podcast Promo is a trusted tool for audience growth loved by some of the top names in podcasting and entertainment.
Your Podcast Amplified
Real clips from your show are placed in front of targeted ears where they already are. Every listen is captured and reported in your own hosting dashboard.
- Real clips made from your RSS feed
- Verified listens in analytics you already use
- Pay per listen, not vanity metrics
Your Podcast Amplified
Real clips from your show are placed in front of targeted ears where they already are. Every listen is captured and reported in your own hosting dashboard.
- Real clips made from your RSS feed
- Verified listens in analytics you already use
- Pay per listen, not vanity metrics
How Podcast Promo Works
Step 1:
Choose your episode & audience
Connect your RSS Feed and select the episode(s) you want to amplify your podcast. Next, add targeting and placement.
Step 2:
We automatically share your show
Based on your budget and targeting parameters, Headliner will automatically share and promote your podcast to the right ears.
Step 3:
Ears find your podcast
Your clip appears inside articles your audience is already reading. They click, they listen, and if it lands, they follow the show.
How Podcast Promo Works
Step 1:
Choose your episode & audience
Connect your RSS Feed and select the episode(s) you want to amplify your podcast. Next, add targeting and placement.
Step 2:
We automatically share your show
Based on your budget and targeting parameters, Headliner will automatically share and promote your podcast to the right ears.
Step 3:
Ears find your podcast
Your clip appears inside articles your audience is already reading. They click, they listen, and if it lands, they follow the show.
Real Audience Growth
Not every listener is your listener. Target by category, location, demographics, or context, so your episode only reaches people who are interested in your show.
Category & Genre
Match placement by genre and show type.
Geography
Target podcast listeners by country, region, or language.
Demographics
Reach listeners who are most likely to convert.
Contextual
Get podcast ad placement in relevant articles and sites.
Real Audience Growth
Not every listener is your listener. Target by category, location, demographics, or context, so your episode only reaches people who are interested in your show.
Category & Genre
Match placement by genre and show type.
Geography
Target podcast listeners by country, region, or language.
Demographics
Reach listeners who are most likely to convert.
Contextual
Get podcast ad placement in relevant articles and sites.
Only Charged for Real Engagement
Podcast Promo is a click-to-play ad unit, meaning you’re only charged when someone listens. Impressions and awareness are just an added bonus!
Only Charged for Real Engagement
Podcast Promo is a click-to-play ad unit, meaning you’re only charged when someone listens. Impressions and awareness are just an added bonus!
FAQ
Get answers to common questions about Podcast Promo and paid growth solutions!
What is Podcast Promo?
Podcast Promo is a click-to-play ad platform that places your episode across a network of premium publisher sites, reaching readers right when they’re open to something new. Every clip is screened before it runs, so nothing off-brand ever goes out under your name.
Is Podcast Promo right for me?
Podcast Promo is an excellent addition to any podcast promotion stack! Consider launching a campaign if you want to:
- Promote a new episode or bring listeners back to older episodes
- Grow your show’s overall audience
- Build presence in specific regions or audience segments you haven’t reached yet
- Improve episode performance and speed up discovery
- Strengthen your show’s listening signals
- And plenty of other goals, depending on your growth strategy!
For additional clarity, please email sarah@headliner.app.
What if I have a video podcast?
Headliner offers solutions for podcasters looking to grow on YouTube. To learn more about podcast growth on YouTube, please contact us below.
Contact Headliner here about video podcasting and YouTube solutions.
How are clips selected?
Podcast Promo uses Headliner’s AI clipping technology, trained on millions of real listening minutes, to find the most engaging moments in your show. Already know the moment you want? Pick your own 60-second timestamp instead. Every clip, whether AI-selected or your own pick, is reviewed by a human before your campaign goes live.
How does targeting work?
Is Podcast Promo brand safe?
Yes, every placement is vetted before it goes live. Your episode won’t run alongside low-quality or off-brand content.
What's the minimum to start?
The minimum to start is $200, with no contracts or long-term commitment required. Run a single campaign and stop, or scale up whenever you’re ready.
How does pricing work?
You’re charged per verified listen, not per impression, so you don’t pay until someone actually clicks play. Cost per listen varies by campaign, since targeting, placement, and goals all affect price, but every campaign comes with a guaranteed number of listens Headliner will confirm with you before going live.
Do I need anything technical to get started?
Nope! Just an RSS feed. A dedicated Headliner Team Member will work with you to ensure copy and creative are in place before going live.
What counts as a verified listed? How is a listen verified?
A verified listen means someone clicked play and the audio actually played, not just that the ad loaded on the page. It’s counted the same way any other listen on your show already is and reported in your host analytics. As an added bonus, Headliner has tracking integrations with five platforms:
I have a question. Who can I talk to?
Paid promotion is a lot and can be confusing to navigate, especially when starting out. If you have questions about Podcast Promo, please message us. A dedicated team member will get back to you ASAP.