When researching social media strategy, without fail, the first step is always: find out where your audience is. But how in the world do you do that? In this post, we’ll look at a few reasons why learning where your audience is hanging out online is so important and how to find your future fans.
As a podcaster, growing your email marketing list is a great way to continue to strengthen your fanbase and engage with your listeners on another platform. Growing your list means getting that newsletter in front of as many eyes as possible, which translates into fun work for you.
While Headliner and audiograms offer the best way to market your podcast on social media, advertising in podcast discovery newsletters is a relatively affordable way to get your show in front of engaged audiences and potential subscribers.
Whether you’re new to podcasting or an old pro, we can all agree that finding the right mix of podcast marketing strategies is easier said than done. Sure, you can plug your show to strangers and hope they give you a listen. But, if you want to grow your community, it takes a little creativity, a lot of time, and patience.